Extend your brand's reach beyond traditional channels
400 M+
Monthly unique visitors¹
300 K+
Topics¹
67 %
More likely to be responsible for business purchases²
48 %
More likely to be senior decision-makers at work²
Unduplicated reach on Quora
Complement your existing media mix with an audience you're likely missing elsewhere.

How to read: 66% of Quora users do not use Reddit
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What is Quora?
"Quora is a question-and-answer website where questions are asked, answered, edited, and organized by a highly-opinionated community of users. Every question and answer feels like it is coming from a real person"
Find your audience on Quora
Quora connects you with users actively seeking solutions, not just passively scrolling. Our naturally curious audience comes to the platform with questions and leaves with answers from credible sources. With content spanning 300K+ topics, Quora offers both breadth and depth to match user intent at every stage of their buying journey.
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Achieve your business goals with Quora Ads
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Build your brand
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Grow traffic
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Drive results
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Establish lasting authority in your industry by connecting with a global audience actively seeking expertise in your field. |
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Drive highly qualified visitors to your site by positioning your brand as a trusted source when users are researching solutions. |
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Convert high-intent users at the moment they're ready to make a purchase through precise contextual targeting. |
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Playbook: Diversify Search Strategy with Quora
As AI Overviews and zero-click search results reshape traditional search behavior, brands must adapt their strategies or get left behind. Advertisers on Quora are uniquely positioned to succeed in today’s—and tomorrow’s—search landscape. Learn how you can reach high-intent users without paying premium prices for competitive search keywords.
Engage future customers with versatile ad formats

Promoted Answers
Establish your brand as a trusted authority by showcasing your expertise directly within relevant questions, where users are actively seeking solutions.

Video Ads
Capture attention and tell your brand story with engaging video content that appears in-feed as users explore content relevant to your business.

Image Ads
Drive awareness and conversions with visually compelling ads strategically placed alongside content where your target audience is already engaged.
Don’t just take our word for it…
Emilie Cole
Head of Communications & PR, Asana
"Quora is at the top of the list, when it comes to places that are great for reaching the people we want to reach within the context of an authentic conversation."
Lily Rouff
Social Media Strategist, DuckDuckGo
“We’ve been really excited about the CTR. I think it just goes to show how engaged the Quora community is. When users are looking for answers already, they’re obviously going to be a bit more engaged.”
Holger Seim
Chief Executive Officer, Blinkist
“Our subscriber conversion rates on Quora are really good. People who install our app through a Quora ad go on to be subscribers at comparably high rates.”